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Proposed initiative to redefine what it means to be a member of the National Geographic Society and provide opportunities for members to engage with its experts, its content, and each other. View complete document:
Redefining Membership for the Digital Age: Opportunities and Incentives for Engagement
Examples of redesign including main page and event detail page.
Design of site honoring National Geographic’s Adventurers of the Year, allowing users to browse forward and backward through adventurer profiles and vote for their favorite.
Responsive redesign of topics pages that explore use of taxonomy and ontological relationships and account for ad viewability.
Responsive redesign of Expeditions site to incorporate new Journeys trips available through a partnership with G Adventures. Work also included thorough exploration of card design, research into faceted search feature, and UX enhancements to reservation request process.
Documents intended to help the editorial team assess opportunities, optimize timing of publication, and ensure variety and shareability of Nat Geo’s daily digital content.